Biography of America's first great publicist.

Rescuing Benjamin Franklin from the clich of genial codger, this book celebrates the most interesting, advanced, and earthy of the founding fathers. 16-page four-color insert.

Walter Isaacson is president of the Aspen Institute. He has been chairman and CEO of CNN and managing editor of TIME magazine. He is the author of several books including the US bestseller BENJAMIN FRANKLIN: AN AMERICAN LIFE.

"The New York Times" In its common sense, clarity and accessibility, it is a fitting reflection of Franklin's sly pragmatism....This may be the book that most powerfully drives a new pendulum swing of the Franklin reputation.